There are many mimicry artists in India, but no one can match him. His self marketing paved the way for his success. While working in Hindustan Lever, he used to sell pens on the Mumbai footpath for extra income. There were many small vendors like him but he sold his whole stock everyday by calling people in Dada Muni’s (Ashok Kumar) style. He is the India’s comedian No.1 Johnny Lever.